Inna Florentin

Helping design brands become clearer, & helping interior designers find the ones worth knowing.

For interior designers Connecting you with designers I stand behind. Explore the brands For design brands Taking your brand to its next stage. See what I do Get in touch Tell me what's on your mind.
Extra points if it's something I can help with.

For interior designers

Connecting interior designers with designers I know, trust and work with closely.

FE Studio

Metal furniture, lighting and objects defined by color and sculptural form.

FE Studio is the work of Mikki Mann, an architect and designer whose language is built around metal, color and form. Color is not an addition to the work, but part of the brand's DNA: bold, precise and inseparable from the way the objects are experienced. The studio creates vases, lighting, indoor and outdoor furniture and wall art, all through a material language that makes metal feel unexpected. FE's metal vases are one of Mikki's signatures: objects that can be read almost like ceramic from a distance, but reveal a different kind of presence through material, weight and touch. For interior designers, FE offers pieces that bring color, structure and a strong point of view into a space.

REISH Studio

Sculptural mirrors and wall objects playing with reflection, color and distortion.

REISH Studio is the work of Racheli Sharfstein, an artist and designer working with mirrors, reflections and plexiglass. The studio creates sculptural objects and wall mirrors that bring more than reflection into a room. Some pieces play with color, distortion and layered materials. Others are more geometric, built to sit on the wall like a precise visual interruption. The work feels playful, but it is built on control, material understanding and a strong visual instinct. REISH works in the space between object and image, function and point of view, with a language that is humorous, conceptual and sharp. For interior designers, REISH offers pieces that can shift the rhythm of a room and give a project a memorable point of view.

Maiyan Ben Yona

Porcelain tableware and art objects layered with pattern, color and texture.

Maiyan Ben Yona is a ceramic designer with a highly recognizable language, where porcelain, pattern and color are inseparable from the brand. Her studio creates everyday objects for the table and the home, alongside more singular art pieces for walls, shelves and interiors. The work moves between useful pieces, collectible objects and decorative moments, always with a strong sense of color and hand. Decorated with layered pattern, matte and glossy textures, it feels joyful, precise and distinctly her own. For interior designers and international stores, Maiyan offers porcelain that can be lived with, collected, combined and used to bring warmth, rhythm and character into a space.

Ceremonials

Contemporary Judaica for the home, rooted in history, folklore and material culture.

Ceremonials is a contemporary Judaica brand founded by designer Shira Keret. The brand reimagines familiar Jewish objects through a modern design language, creating ritual pieces that move between domestic use, memory and heirloom. Rooted in Jewish history, folklore and material culture, Ceremonials gives Judaica a renewed presence for contemporary homes. Shira is also co-founder of Laniado Keret, an award-winning product design studio with Itay Laniado, whose work spans objects, research and ceremonial pieces and has been shown in Israel and internationally. For interior designers and collaborators, Ceremonials offers cultural depth, material intelligence and a clear point of view.

Liora Zemelman

Artworks, wallpaper, textiles and murals brought to life through line, color and character.

Liora Zemelman is an illustrator, painter and visual communication designer whose work is built from line, color and character. Her practice moves between prints, patterns, visual identities, product work, restaurant commissions and large-scale wall paintings, with a visual language that can shift from intimate framed pieces to complete image-based environments. Color is not an addition to the image, but part of its structure, holding mood, memory and rhythm. For interior designers, hotels and hospitality projects, Liora's work can be commissioned as existing works in different sizes, site-specific pieces for a room or public space, custom wallpaper, textile pieces, or full wall paintings that turn a surface into part of the story.

Ask me about fit, availability or a project.

About me

My background, in short

I connect interior designers with product designers and design brands they can trust, visually and professionally.

I know the people and the work behind every brand I present, and I stand behind both. These are brands that care about the product, but also about how questions are answered, whether expectations are clear and how a project is supported.

My role is to make the right connection and remain the point of contact throughout. I manage the conversation between the interior designer and the studio, coordinate the relevant details and keep the process moving from the first introduction through the project.

For six years, I worked closely with interior designers and clients in the United States through Asaf Weinbroom Studio. Before that, I spent ten years building my own children's fashion brand and working with stores in the United States and abroad. These years taught me how much depends on the relationship behind the product: clear communication, timing, flexibility and solving problems when they appear.

Good service is not separate from good design. It is part of what makes a brand worth working with.

I connect interior designers with product designers and design brands they can trust, visually and professionally.

I know the people and the work behind every brand I present, and I stand behind both. These are brands that care about the product, clear communication and the way a project is supported.

I remain the point of contact throughout, managing the conversation between the interior designer and the studio and keeping the process moving.

For six years, I worked closely with interior designers and clients in the United States. Before that, I spent ten years building my own children's fashion brand and working with stores internationally.

Good service is part of what makes a brand worth working with.

For brands

Taking design brands to the next stage, from the inside out.

Brand & Business Direction

A strong design brand can reach a point where the next decisions matter more than ever.

Together, we look at the brand and the business as one connected system: the products, collection, audience, offer and language. We identify what is already distinctive, what deserves to lead and where the strongest opportunities lie.

The result is a practical direction for what to develop, sell, communicate and invest in.

International Readiness

Abroad works by different codes. Who a brand approaches first, how it introduces itself, how the conversation is held. Little of it translates from the local market.

Together, we prepare the brand, the offer, product information, pricing, packaging, shipping, lead times and presentation. We consider the right people to meet, the right fair to attend and how to approach each opportunity precisely.

Details that may feel small locally can decide whether a brand feels serious across different markets. International work is not a list of emails. It is knowing how to turn one good conversation into repeat sales, trust, press, partnerships and wider exposure.

Product Mix, Pricing & Production

A strong brand is protected by the decisions behind the product, not only by the product itself.

Together, we look at what leads the collection, what supports it, what should be developed next, what can be produced well and which products can carry the brand forward.

This may mean refining the offer, finding a better production option, improving packaging or clarifying pricing and margins. These practical decisions shape how the brand is valued and how it grows.

Visual Direction, Brand Language & Marketing Rhythm

Everything speaks to everything: the image, the words, the product page, the newsletter, the invitation, the launch, the packaging and the way the brand answers a message.

Together, we shape a visual direction, brand language and tone of voice that make the brand recognizable across every point of contact. From there, we build a marketing rhythm around the right images, words, timing, campaigns and sales moments.

The result is a brand people recognize and remember, without forcing it into a formula that does not fit.

Events & Collaborations

The right collaboration can make each brand stronger than it is alone. The right event should do more than showcase a product. It should create a memory, a conversation and a reason to stay connected.

Together, we think through the idea, the people, the place, the invitation, the follow up and the commercial purpose behind it.

A dinner, studio visit, hotel project, fair or shared launch can bring the brand closer to the people it wants to meet and open the door to a new relationship.

Tell me where you want to take your brand.

About me

My background, in short

I work with design brands when the work is strong and the next decisions matter.

The work takes a different shape for each brand. Together, we identify what matters now, decide what needs to happen and build the work around it.

My work sits between brand direction and practical action. I look at the product, collection, pricing, language, presentation, marketing and opportunities as parts of one business. I take an active role in shaping the direction and, depending on what the brand needs, carrying out the work myself or leading the people involved.

For the past eight years, I have worked with design brands, studios and creative businesses at different stages. This includes long term work with Asaf Weinbroom Studio, alongside FE Studio, REISH, Maiyan Ben Yona, Ceremonials and other independent brands and businesses.

After completing my degree in management and marketing, I built and ran my own children's fashion brand for ten years, selling internationally and managing every part of a product based business. That experience taught me firsthand how closely product, production, pricing, marketing, sales and cash flow depend on one another.

I build from what is already distinctive and work with each brand to bring it forward with greater clarity, confidence and precision.

I work with design brands when the work is strong and the next decisions matter.

The work takes a different shape for each brand. My role sits between brand direction and practical action. Depending on what the brand needs, I shape the direction, carry out the work myself or lead the people involved.

For the past eight years, I have worked with design brands, studios and creative businesses. Before that, after completing my degree in management and marketing, I built and ran my own children's fashion brand for ten years, selling internationally and managing every part of the business.

I build from what is already distinctive and help bring it forward with clarity and precision.